Introduction

At Purely Skin AU ("we", "us", "our"), we respect your privacy and are committed to protecting your personal data. This privacy policy explains how we collect, use, disclose, and safeguard your information when you visit our website, purchase our products, or engage with our services.

We encourage you to read this privacy policy carefully to understand our practices regarding your personal data. By accessing or using our website and services, you acknowledge that you have read and understood this privacy policy.

Information We Collect

We collect several types of information from and about users of our website, including:

Personal Information

When you create an account, make a purchase, sign up for our newsletter, or contact us, we may collect personal information such as:

• Name, email address, postal address, and phone number
• Payment information (credit card details, billing address)
• Order history and transaction details
• Account login credentials
• Your preferences and interests related to our products

Automatically Collected Information

As you navigate through our website, we may automatically collect technical information, including:

• IP address and browser type
• Device information (operating system, mobile device identifiers)
• Pages visited and time spent on pages
• Referring website or application
• Click-through patterns and interactions with our website

How We Use Your Information

We use the information we collect for various purposes, including:

• To provide and maintain our services: Processing orders, managing your account, and facilitating customer service.
• To improve our website and services: Understanding how visitors use our site to enhance user experience and develop new features.
• To personalize your experience: Delivering content and product recommendations tailored to your interests and preferences.
• To communicate with you: Responding to inquiries, sending order confirmations, providing updates about your account, and delivering marketing communications if you've opted in.
• For security and fraud prevention: Protecting our website, products, services, and customers from fraudulent activities.
• For legal compliance: Meeting our legal obligations and enforcing our terms and conditions.

Cookies and Tracking Technologies

We use cookies and similar tracking technologies to collect and track information about your browsing activities on our website. Cookies are small data files stored on your device that help us improve our website and your experience, analyze site usage, and assist in our marketing efforts.

We use the following types of cookies:

• Essential cookies: Necessary for the operation of our website and enabling core functionality.
• Performance cookies: Help us understand how visitors interact with our website by collecting anonymous information.
• Functionality cookies: Allow our website to remember choices you make and provide enhanced features.
• Targeting cookies: Record your visit to our website, the pages you have visited, and the links you have followed to deliver more relevant advertisements.

You can control and manage cookies through your browser settings. Please note that removing or blocking cookies may impact your user experience and some features of our website may not function properly.

Information Sharing and Disclosure

We may share your personal information with the following parties:

Service Providers

We may share your information with third-party service providers who perform services on our behalf, such as payment processing, order fulfillment, data analysis, email delivery, hosting services, customer service, and marketing assistance.

Business Transfers

If we are involved in a merger, acquisition, or sale of all or a portion of our assets, your information may be transferred as part of that transaction.

Legal Requirements

We may disclose your information if required to do so by law or in response to valid requests by public authorities (e.g., a court or government agency).

Protection of Rights

We may disclose your information to protect and defend the rights, property, or safety of Purely Skin AU, our customers, or others.

Data Security

We implement appropriate technical and organizational measures to protect your personal information from unauthorized access, disclosure, alteration, and destruction. However, no method of transmission over the Internet or electronic storage is 100% secure, and we cannot guarantee absolute security.

We maintain data security by:

• Using encryption when transmitting sensitive information
• Implementing access controls and authentication procedures
• Regularly reviewing and updating our security practices
• Training our employees on privacy and security best practices

Data Retention

We retain your personal information for as long as necessary to fulfill the purposes outlined in this privacy policy, unless a longer retention period is required or permitted by law. The criteria used to determine our retention periods include:

• The length of time we have an ongoing relationship with you
• Our legal obligations
• The nature of the data collected
• The potential risk of harm from unauthorized use or disclosure

Your Rights and Choices

Depending on your location, you may have certain rights regarding your personal information. These may include the right to:

• Access and receive a copy of your personal information
• Rectify inaccurate or incomplete personal information
• Request deletion of your personal information
• Restrict or object to the processing of your personal information
• Data portability (receiving your data in a structured, commonly used format)
• Withdraw consent at any time (where processing is based on consent)

To exercise these rights, please contact us using the details provided in the "Contact Us" section below. We will respond to your request within the timeframe required by applicable law.

Children's Privacy

Our website and services are not intended for children under 16 years of age. We do not knowingly collect personal information from children. If you are a parent or guardian and believe your child has provided us with personal information, please contact us, and we will take steps to delete such information.

International Data Transfers

Your information may be transferred to and processed in countries other than the country in which you reside. These countries may have data protection laws that are different from the laws of your country.

When we transfer your information to other countries, we will implement appropriate safeguards to ensure that your personal information remains protected in accordance with this privacy policy and applicable law.

Changes to Our Privacy Policy

We may update our privacy policy from time to time to reflect changes in our practices or for other operational, legal, or regulatory reasons. We will notify you of any material changes by posting the new privacy policy on this page and updating the "Last updated" date.

We encourage you to review this privacy policy periodically to stay informed about how we collect, use, and protect your personal information.

Contact Us

If you have any questions, concerns, or requests regarding this privacy policy or our privacy practices, please contact us at: